MIT Marketing Collateral
Manukau Institute of Technology’s day to day marketing material varies across different departments throughout the organisation, whether it’s aimed at internal staff, external stakeholder or students. The commonality throughout is a strong focus on New Zealand’s Māori culture. This can be seen through the use of pattern and weave. MIT collateral covers a variety of mediums that include, and are not limited to, flyers, posters, booklets, event elements, press, digital ads and webpage elements.
In 2022, Manukau Institute of Technology became a subsidiary of Te Pūkenga. To align with its parent company, we collaborated with a creative agency to create a visual identity based on brand guidelines, which was adopted by all 16 polytechnics in New Zealand.