'Want More?' Brand Campaign
In 2022, Manukau Institute of Technology became a subsidiary of Te Pūkenga. To align with its parent company, we collaborated with a creative agency to create a visual identity based on brand guidelines, which was adopted by all 16 polytechnics in New Zealand.
Manukau Institute of Technology’s ‘Want more?’ campaign was centred around the concept of attaining more for your future by entering into tertiary education. I chose to use strong and engaging imagery that supported the brand messaging and would allow an audience to envisage what ‘more’ they could gain. This campaign was rolled out across traditional print media, including posters and press, as well as digital media such as digital screens, social media and animated GDN placements.
