'Make It Real' Brand Campaign
Manukau Institute of Technology’s ‘Make it real’ campaign was met with challenges when New Zealand was plunged into a months long lockdown. This meant working with limited resources and coming up with a creative concept reflecting the messaging that could be achieved without any new photography.
The ‘Make it real’ campaign was centred around encouraging people to transform their imagined future careers and opportunities into reality by studying at Manukau Institute of Technology. To achieve this I used playful illustrations set against a chalkboard background relating to careers, areas of study and environments that related to the interests and needs of our audience. This campaign included both traditional print media, including billboards and mail out, and digital media such as social media, web ads, and webpage elements.
